MINE™
Stern Grove Festival Posters 2011 / Honorable Mention: Arts

Stern Grove Festival Posters 2011


Stern Grove Festival Association is a non-profit committed to providing admission-free access to diverse performing arts through the annual Stern Grove Festival.

For the Festival’s 74th season, MINE™ commissioned Luba Lukova to create an expressively graphic representation of the iconic Stern Grove tree (A concept MINE™ introduced when they took the reins in 2007). The illustration captures the organization’s thematic tag line, “In concert with nature” while the playful typography and multiple color ways express a sense of exuberance, celebration and fun. The campaign was among the festival's most successful, with higher-than-average merchandise sales and record on-site donations.

MINE™ + Stern Grove Festival.

do-gooders:
Art Director, Designer / Christopher Simmons
Illustrator / Luba Lukova