CLIF BAR & Company
Clif Bar 2 Mile Challenge / Second Place: Environment
Currently, 40% of urban trips are less than 2 miles, and cars are used for 90% of those trips! The Clif Bar 2 Mile Challenge hopes to inspire necessary change by both challenging AND providing solutions for hurdles folks may have for not riding their bikes for short trips. Goal: less oil, less money — more fun! Includes mobile biodiesel tour, online interactive module, and smiles… Free of charge. Please visit us at 2 Mile Challenge.
do-gooders: Matthew Loyd, Mark Boediman, Lisa Okada Whitsitt, Christopher Swan, Stephen Houghton