McCann-Erickson, Sao Paulo
Pontos (Dots) / Second Place: Community

A person formed by white dots walks across a black background. As the person walks, a number of elements start to appear: a street, other people, cars, birds. These elements are also made of white dots. Afterwards, everything disappears and the person that was walking transforms into text in Braille. Created for the Dorina Nowill Foundation for the Blind. McCann-Erickson, Sao Paulo + Dorina Nowill Foundation for the Blind

do-gooders: Daniel Chagas Martins, Vetor Zero, Mário Cintra